Lesson 2: Who’s Watching? Exploring Data Collection & AI
Overview
From targeted ads to recommended videos, much of what we see online is shaped by the data we share—often without realizing it. In this lesson, students investigate how companies collect, use, and sell personal data, and how AI systems depend on that data to function. By understanding how data drives digital decisions, students learn to think critically about privacy, consent, and control in their online lives.
After this lesson, students will be able to...
- Identify how major tech companies collect and use personal data.
- Analyze how AI systems are trained and powered by user data.
- Evaluate their own comfort levels with data sharing and digital privacy.
- Discuss how AI-driven personalization impacts individual choice and trust.