Lesson 4: Designing an AI-Responsible Campaign
Overview
AI shapes how ideas spread — from viral TikToks to community movements. By learning to design ethical and responsible digital campaigns, students can use AI-driven tools to raise awareness, promote positive change, and think critically about technology’s role in influence and advocacy. This lesson combines creativity, digital literacy, and ethical reflection — helping students move from consuming media to creating it thoughtfully.
After this lesson, students will be able to...
- Apply knowledge of AI’s influence in media and technology to design a creative digital campaign for a cause they care about.
- Explore how AI tools (algorithms, hashtags, personalization, filters, chatbots, etc.) can promote social good.
- Design and present one campaign artifact that demonstrates responsible, ethical AI use.